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Non Executive Director Services
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Dr Adrian Steele
BSc MSc PhD MIoD

Dr Adrian Steele non executive Director
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West Midlands Brokerage Services Ltd

I am a Non Executive Director of West Midlands Brokerage Services Ltd, the delivery company for central government Business Link services in the West Midlands.

Mercian Labels Ltd - Turning around a UK Manufacturing Business

I joined the board of Mercian Labels Ltd in January 2001 to facilitate a turnaround in the company's fortunes after several years of difficult trading. Mercian Labels is now the UK's leading short run label printer, specialising in fast delivery of labels to UK SME's.

As Managing Director I am responsible for new business, strategic management, marketing, HR, lean manufacturing, customer relations and all aspects of running a SME.

My major successes to date include :

  • Turning the business around into profitability, from a six figure loss over 3 years to a regular decent and growing profit
  • Increasing the equity value of the business 5 fold over 4 years
  • negotiation of a £1/4 M Management Buyout and transfer to second generation management team
  • finding a successful market niche to secure the business's future.
  • Implementing and achieving internal improvements in staffing to achieve the Investors in People standard in under 12 months
  • Teaching staff to manage the business with little reference to more senior colleagues
  • Making key management information and accounts accurate and available to all to make decisions
  • Taking investment decisions that have worked
  • Search Engine Optimisation to generate more quality inquires than we can deal with